ABM Training

Format: Live, interactive workshop
Duration: Half-day session (3–4 hours)
Delivery: In-person or virtual (depending on session)
Includes: Slides, worksheets, practical exercises, and Q&A
Investment: €1.500,-

Account-Based Marketing Deep Dive: How to Win High-Value Accounts with a Coordinated GTM Strategy

Learn how to design, run, and measure an effective ABM program that aligns Sales, Marketing, and RevOps to drive predictable growth.

This training is ideal for:

• Sales professionals
• Sales managers and team leads
• Marketing professionals working with B2B or enterprise clients
• Revenue operations and growth teams
• Anyone involved in account selection, outbound, or pipeline generation

No prior ABM experience is required, but basic knowledge of B2B sales and marketing is recommended.

Learning goals

What Topics Are Covered?

• What Account-Based Marketing is and why it matters today
• How ABM fits into a modern go-to-market strategy
• Defining and refining your Ideal Customer Profile (ICP)
• Selecting and tiering target accounts
• Using intent signals and heat scoring to prioritize accounts
• Coordinating Sales, Marketing, and RevOps in ABM
• Measuring success: pipeline, win rate, CAC, and ROI
• Applying ABM principles to your own role and accounts

Hi, I'm Wouter!

LET'S TALK ACCOUNT BASED MARKETING

Contact me 👉