Clay x Outbound playbook

Focus on actually selling with Clay x HubSpot x outbound

We find ICP-fit accounts with intent and the right contacts, sync them to HubSpot and launch multi-channel automated outbound on top.

Uncover true buying signals, whatever market you're in

Every audience leaves digital breadcrumbs. New hires, tech changes, funding, or custom signals. We connect them all, so your team knows exactly who to contact, when, and why.
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Find ICP-fit accounts

Identify high-potential leads with precise ICP data and verified intelligence. Feed your funnel with smarter insights and validated business profiles, keeping your pipelines fresh and primed for conversion.
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Enrich ICPs for intent

Layer real-time buyer intent data to pinpoint active accounts. Go beyond firmographics to uncover active signals, tech changes, or funding, making cold outreach feel warm and timely.
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Source & enrich key personas

Structure strategy that scales with automated Clay workflows. Convert your ICPs and buyer personas into dynamic, living data, removing the need for any static prospecting lists.
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Sync to HubSpot

Fuel your entire CRM with verified, up-to-date business data. We enrich every single new lead with intelligence and intent, ensuring sales teams operate with full context and power.
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Launch multi-channel outbound

Deliver highly-relevant messaging across multiple channels at once. Use smart data and AI tone for one-to-one outreach at scale, scaling relevance, not generic volume.

A fully synced lead enrichment engine.

We've got the tech covered. From Clay to HubSpot to LinkedIn and email automation, every workflow just works. Clean, fast, and fully synced.

Integrating 100+ premium GTM data providers

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Clients who took the AI GTM leap with us
Common (& custom-built) signals
Funding
Job Change
Vacancies

Cold outbound flows that run non-stop.

Every workflow we build learns who to talk to and when to reach out. Smart data, real context, and AI-powered tone make cold outreach feel genuinely warm.
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Sent LinkedIn invite

Automated LinkedIn sequences that use Clay data for 1-to-1 personalisation. Every step fully orchestrated by us.
LinkedIn invite automation

Craft personalised e-mail

With Clay, we enriche every contact with 100+ premium data sources and uses AI to rank engagement potential.
Personalised email automation

Voice message, video, etc

We automate every update. Replies, bounces, and connections. So your CRM always mirrors real-time activity.
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Explore outbound with us

Your data is ready and your workflows are built smarter than ever. Now it is time to scale your outreach and dominate your market.
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Outbound platforms we know how to run
FAQs

Frequently Asked

Expert answers on building scalable, automated, and human-centric outbound ecosystems.

Ready to give the sales team superpowers?

Stop manual prospecting. Let’s build a high-velocity engine that turns raw data into qualified meetings.
Hi, I'm Wouter!

Let's talk Clay x HubSpot x outbound

Contact me